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Regulatory Analysis • Pune Corporate Advisory

International Trademark Registration via Madrid Protocol from Pune: Protect Brands in 130+ Countries

KOKJAGUAR Advisory March 30, 2026 4 Min Read

Expanding Global Footprints: International Trademark Registration via Madrid Protocol

Trademark rights are strictly territorial. Securing a trademark registration in India provides zero legal protection in the United States, United Kingdom, European Union, United Arab Emirates, or Singapore. When Pune exporters, SaaS platforms, or auto-component manufacturers expand globally, filing independent national trademark applications in dozens of countries with local foreign lawyers involves prohibitive legal fees.

The Madrid System for the International Registration of Marks, administered by the World Intellectual Property Organization (WIPO), provides an elegant solution. Based on an active Indian trademark application or registration (basic mark), Pune businesses can file a single International Application in Form MM2 through the Indian Trade Marks Registry designating over 130 member countries in one unified filing, in a single language (English), and paying a single consolidated fee in Swiss Francs (CHF). KOKJAGUAR Consultancy manages seamless global trademark expansions. Explore our international trademark advisory desk.

Major Advantages of the Madrid Protocol

  • Single Application, Global Reach: Protect your brand in 130+ contracting countries covering over 80% of world trade.
  • Substantial Cost Savings: Eliminates the need to hire local foreign attorneys in each individual jurisdiction for initial filing.
  • Centralized Lifecycle Management: Manage renewals, name changes, and assignments through a single administrative portal at WIPO.
  • Fixed Examination Timelines: Designated national offices must examine and accept/object to the mark within a strict 12 to 18-month statutory window.
Got Questions?

Frequently Asked Questions

For the first 5 years from registration, the international registration remains dependent on the basic Indian application. If the basic Indian mark is cancelled or rejected within this 5-year window, the international mark is cancelled in all designated countries.

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