How to Upload Product Catalogs on GeM Portal: Brand Approval, OEM Pairing & Specs Matching

Mastering Product Catalog Uploads and Brand Approvals on GeM

A seller account on GeM remains commercially dormant until products are successfully published on the central e-marketplace. Unlike generic e-commerce websites where sellers upload freeform product descriptions, GeM operates on strict, standardized Category Templates defined by Golden Parameters. Every technical specification (dimension, wattage, material grade, certification) must match standardized government procurement criteria.

For manufacturers in Pune, the first step is securing Brand Approval by submitting trademark registration certificates. Once approved, the OEM creates master catalogs with model numbers. Resellers can then request OEM Pairing / Authorization to sell those models at competitive prices. KOKJAGUAR Consultancy manages catalog drafting, image optimization, and technical spec pairing for Pune businesses. Explore our catalog management solutions.

Steps to Publish Products on GeM

1. Navigate to Catalogue > Products > Add New Product and select the relevant product category.
2. Apply for Brand Listing by uploading your Trademark Registration Certificate (Form TM-A / Registration Certificate).
3. Input technical specifications matching mandatory Golden Parameters (e.g., BIS standards, ISO compliance, test reports).
4. Upload clear product photographs with white backgrounds and technical specification datasheets.
5. Define Maximum Retail Price (MRP) and Offer Price (which must be at least 10% lower than MRP) and publish for GeM admin approval.